Daniel Rodrigo just showed me this technology. Gestural controls for your software! Pretty soon people are going to stop watching ads. Just talk to the hand!
Hi.
Same As It Ever Was. Excellent presentation by Borrell Associates on the difficulties of measuring mobile marketing performance. No matter how many metrics you get, you still don't know how half your advertising is performing. Technology isn't really changing this truth. Nor is the truth about media obsolescence outdated. Intrigued by the forecast that digital advertising will decline as mobile advertising rises.
QR Codes Can Get You Free Lunch. Saw a great presentation about how Applebee's deployed in-store QR codes to make the wait for lunch entertaining. It involved LOL Cats and I wasn't offended. Even better, if you use the code lunch isn't served in 14 minutes, it's free! Now, if I only ate at Applebee's.
Dentists Can Be Innovators, Too. Saw an excellent panel on how local businesses are deploying mobile marketing techniques to drive traffic and deepen experiences. Great stories from a dentist in Miami about getting past dentist music with Pandora stations.
The Snowball Effect. Interesting case study from Coke about extending a social responsibility campaign with a custom app for a retailer. Nice idea to replace traditional retailer promotions.
Lessons From Holiday 2011. A good panel on what the holidays taught the mobile marketing community. At American Eagle, mobile sales alone tripled year over year! AMEX reported 36% growth in ecommerce spend, most from tablet. Consumers spend 25% more on a tablet than other devices. Sapient Nitro reports that 2/3rds of teens think their mobile device is indispensable to shopping.
Meet the Typewriter Wallahs!
Note the corny Merchant Ivory song praising the typewriter about half way through the video.
Very proud of my husband's latest article: a chronicle of our journey through India.
Mobile is the first screen. Interesting facts from ESPN about fans reranking the mobile screen. Curious to see the fragmented apps and platform strategy in response. Must be a challenge to orchestrate content.
Redefining mobile. A broader definition of what it means to provide access to content from Patrick Quinn, as well as how to categorize and count advertising and revenue-generation opportunities. No surprise, it's a larger opportunity than marketers think, and brands are farther behind than they should be.
It's the use case, stupid! An agency panel on mobile behavior demonstrated to me how agencies are struggling to understand mobile behavior. I wish the panel featured UX gurus, not business leads. We would have gained much more insight into how to write use cases for small-screened devices. Also disappointed that agencies leads aren't doing more to excite clients about mobile. When I raised that point to the panel, I heard crickets!
Cars In The Living Room. Interesting presentation from NASCAR on bringing the race into the living room on all screens. I would have expected an emphasis on social TV given the importance of tailgating to the brand experience. Surprised I didn't hear about it.
Hacking The RFP. Finally, a presentation where the rubber meets the road. A good panel on juicing up the RFP so clients broaden their experimentation in mobile. The tricks were great! Hope someone publishes the transcript.
Generally speaking, it's great to gather people together to talk about mobile. I wish there were more people in the audience from more traditional marketing roles. This is a good education opportunity.
Mat
Bryan Fuhr