Consumers Permanently Downgrading Brands They Buy
(Photo: Paxton Holley)
A new McKinsey report says that a large number of consumers who are switching to cheaper brands during the recession are switching for good. Of those surveyed, 34% said they no longer preferred the costlier products. 41% said that although the liked the better stuff, it wasn't worth it anymore. Have you downgraded during the recession? Is the switch for good? Leave your thoughts in the comments.
How the recession has changed US consumer behavior [McKinsey Quarterly] (Thanks to c-side!)
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via consumerist.com
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A Hamburger in Paris
A good write-up on a sad culinary trend in Paris: the globalization of cafe culture. Mat and I saw too many people eating hamburgers and slurping sodas and not enough people eating croque monsieurs and drinking brouilly. A tradition in trouble!
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A Million Little (Healthcare) Plans
via newyorker.com
For those of you seeking confidence in the government's healthcare plan, look no further than America's agricultural miracle of the 20th century. This is a great article by Atul Gawande on the strategy for a million little healthcare plans.
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